The short answer
Google Ads agencies in Vienna bill in three models in 2026: a percentage of ad spend (common for large budgets), a fixed monthly fee (predictable for SMBs), or a hybrid of base fee plus a performance or budget share. Our own publicly listed packages start at €2,997/month, cancel monthly; pure Google Ads management without LinkedIn is quoted individually — pricing on request. What matters is less the model than what is actually delivered for the fee.
„Our published management packages (LinkedIn + Google Ads) start at €2,997/month — cancel monthly, with no markup on your ad budget.“
The three billing models in Austria
No model is inherently better. What matters is which incentive fits your budget and situation:
The fee grows with the budget. Fits large accounts with fluctuating spend — but creates an incentive to inflate budgets unnecessarily.
A set amount independent of budget. Predictable and transparent — the model we use ourselves, with no markup on your ad budget.
Base fee plus a share of budget or defined results. Works when both sides want to share growth — but demands cleanly defined goals.
You'll find the concrete ranges of our own packages transparently on our pricing page and in the marketing packages. For pure Google Ads management: pricing on request — contact us.
What professional management really includes
The fee is only half the question. The other: what do you get for it? Five deliverables belong in any professional management:
- 1Account structure: Clean campaign and ad-group structure that follows your customers' search behavior — not your internal org chart.
- 2Keyword & negative keyword work: Ongoing search-term analysis and exclusion-list maintenance so no budget flows to irrelevant queries.
- 3Ad copy testing: Systematic A/B tests of headlines and descriptions instead of ads written once and forgotten.
- 4Conversion tracking: Correctly configured tracking for inquiries, calls and purchases — without measurement, optimization is guesswork.
- 5Reporting: Monthly reports with numbers you understand: cost per inquiry, not just clicks and impressions.
How to recognize a good agency
Four checks you can run yourself as a business owner without expert knowledge — before signing anything:
The Google Ads account runs in your name. An agency that 'owns' the account holds you hostage.
Ask for the price per inquiry or sale. Anyone reporting only clicks and impressions is dodging.
The agency fee is fixed in writing; your ad budget goes directly to Google without hidden margin.
A good agency asks about margins, target customers and capacity before naming a price — not after.
What a Google Ads audit reveals
Before committing to ongoing management, look at the status quo. A structured audit shows where budget flows to irrelevant search terms, whether conversion tracking measures correctly, and which campaigns structurally bid against themselves. The audit is often the cheapest decision in the whole process: it reveals whether an agency pays off at all. Details on our audit are on the Google Ads audit page.
DIY or agency?
Not every business needs an agency. With a small budget, a simple offer and time to learn, DIY can be the right start — but as budgets grow, every mistake gets more expensive. We've written the honest comparison with all pros and cons in its own post: Agency or DIY?
More from our blog: Video production Vienna: costs & process and Social media agency Vienna: costs & value.
Frequently asked questions
Q1. What does Google Ads management cost in Vienna?
Depending on the model: percentage of budget, flat fee, or hybrid. Our published packages (LinkedIn + Google Ads, cancel monthly) start at €2,997/month plus a €1,997 one-time setup. Pure Google Ads management is quoted individually — pricing on request.
Q2. From what ad budget is an agency worth it?
Rule of thumb: the agency fee should be clearly smaller than the budget it saves or puts to better use. In our published packages we recommend ad budgets from €5,000/month. With much smaller budgets, DIY plus an occasional audit is often the better start.
Q3. How long until first results?
First data and inquiries usually arrive within the first weeks. Robust optimization takes 2–3 months because Google's algorithms and A/B tests need sufficient data. Serious agencies don't promise fixed results in week one.
Q4. What is a good ROAS?
It depends on your margin, not on industry benchmarks. Break-even ROAS = 1 divided by your margin: at 50% margin you need at least ROAS 2 to break even. Everything above is profit — define the target with the agency based on your numbers.