The short answer
A professional 30–60 second AI ad video in 2026 typically costs a fraction of classic production. A classic shoot runs several thousand to tens of thousands of euros for crew, location, equipment and edit days — AI production needs hours, not weeks, with no crew or location. The exact range depends mainly on length, number of scenes, character consistency, revisions, and music/voiceover licenses.
„Instead of 2–5 weeks of classic production, an AI ad video is ready in 1–3 days — at a fraction of the cost.“
Classic video production: where the money goes
Before talking AI prices, it's worth looking at the classic counterpart. In a classic 60-second spot, the budget goes mostly here:
- 1Crew & equipment: Camera operators, lighting, sound, AD — day rates add up fast.
- 2Location & travel: Studio rental or on-site shoot incl. travel, catering, permits.
- 3Edit & post: 1–3 weeks of post: edit, color grade, sound design, render time.
- 4Shoot days: A clean 60-second spot often needs 1–2 shoot days plus buffer.
The cost drivers of AI videos
AI production has different — cheaper — levers. These five drivers decide the price:
15 vs. 60 seconds multiplies rendering and directing effort.
Every extra shot means new prompts, iterations and cuts.
The same protagonist across scenes needs more careful control.
Each round costs AI compute and directing hours — three inclusive rounds are typical.
Stock music and AI or human voiceover are added depending on usage.
What Adoro charges
We believe in transparent pricing over invented flat numbers. Concrete video prices depend on length, scene count and usage — so the honest answer here is: pricing on request. Our package overviews on /Pricing and /DigitalMarketingPackages show the ranges of our marketing services; for an individual AI video we'll send you a written quote.
Real examples from our portfolio
Two real examples from our work show what's possible today: a 60-second promo for the Kia PV5 camper and UGC-style product videos for social channels. Both were produced entirely with AI — no shoot day. You'll find the full case studies and AI sample videos right on our homepage.
When classic production still pays off
We don't idealize AI. There are three situations where a classic shoot is clearly the better choice:
People who vouch for your product with name and face — AI can't fake real trust.
Stunts, real machinery in motion, authentic craft scenes.
Claims a real expert must make on camera are safer as a classic shoot.
For everything else — product demos, explainer videos, social ads, imagery — AI production is in 2026 the faster and cheaper choice in most cases.
Frequently asked questions
Q1. How long does an AI video take?
A simple 30-second piece is often ready in 1–3 days; more complex 60-second promos with multiple scenes in 3–7 days including revisions — a fraction of the classic 2–5 weeks.
Q2. Can my product be shown realistically?
Yes, for most physical products. We feed the AI reference images of your product. For extremely detail-critical or technically exact depictions we preview a test frame first.
Q3. Who owns the rights to the finished video?
You do. On approval you receive full usage rights to the final product for your campaigns — licensed music and voiceover components are disclosed transparently.
Q4. Can you tell it's AI?
In 2026, rarely. For advertising, AI videos are platform-ready; it tends to show with hands or small text. We label content where the law requires it.