Start personal conversations directly
Reach users directly in Messenger and start personal conversations. Perfect for bookings, consultations and customer service – where your customers already spend time.
Why Choose Facebook Messenger Ads
The most direct way to your customers
Direct Customer Contact
Reach users in their preferred messaging app
Conversational Marketing
Build real relationships through personal conversations
High Engagement Rates
88% of Messenger messages are opened
Automation Possible
Use chatbots for instant responses
How Facebook Messenger Ads Work
Create an engaging ad with Messenger CTA.
- Click-to-Messenger format
- Automatic opening in Messenger
- Personalized greeting
Users click and conversation begins immediately.
- Direct 1:1 chat
- Quick responses
- Media exchange possible
Use chatbots or respond personally.
- 24/7 automatic responses
- Lead qualification
- Seamless handoff to humans
Perfect for These Business Types
Home Services
Plumber collects emergency details and books appointments
Healthcare
Medical practice answers questions and schedules appointments
Retail
Store answers product questions in real-time
Legal Services
Law firm offers free initial consultation
Restaurants
Restaurant takes reservations and catering inquiries
B2B Services
Consulting firm qualifies leads through conversations
Solve These Challenges
Problem
Customers ignore emails and calls
Solution
88% of Messenger messages are opened. Reach your customers where they already are – in their preferred messaging app that they open multiple times daily.
Problem
Forms scare off prospects
Solution
Conversational marketing feels natural. Instead of filling out long forms, prospects chat with you like a friend – drastically lowering the barrier to entry.
Problem
Slow response times lose customers
Solution
With automated Messenger responses, you react instantly to inquiries – 24/7. Automatically qualify leads and then seamlessly hand off to your team.
Proven Performance Numbers
of Messenger messages are opened
higher engagement rate than email
lower cost per lead
instant automatic responses
Frequently Asked Questions about Facebook Messenger Ads
Everything you need to know about Facebook Messenger Ads
Start conversations that sell today!
Create your first Facebook Messenger campaign and connect directly with your customers.