Common Challenges
Problems we solve for handyman services
Customers don't know what services you offer
Clear service categorization and specific landing pages for each repair
Difficult to gain trust from homeowners
Comprehensive portfolio, insurance proof, and professional guarantees
Only one-time jobs, no recurring customers
Maintenance reminder systems and loyalty programs for repeat customers
Our 4-Phase System
Systematic approach to building your handyman business over 12 weeks
1
Service Categorization and Positioning
Google My Business, Service Landing Pages, Local SEO Tools, Project Management
Service Organization and Campaigns
- Create categorized service campaigns for Google Ads
- Build service-specific landing pages with clear descriptions
- Set up project size-based targeting (small repairs vs. larger projects)
- Configure emergency repair response systems
Professional Positioning Setup
- Showcase licensing, insurance, and bonding across platforms
- Create professional tool and equipment displays
- Build project completion guarantee systems
- Set up punctuality and reliability messaging
Platform-Specific Activities:
Google My Business
Service categories, project galleries, tool showcases, reliability messaging
Google Ads
Service-specific campaigns, emergency repair keywords, local targeting
Facebook Ads
Home improvement groups, homeowner targeting, project showcase content
Instagram
Before/after project photos, tool collections, work process videos
2
Trust and Reliability Building
Review Management, Portfolio Display, Professional Networks, Insurance Verification
Professional Credibility Development
- Build comprehensive project portfolio galleries
- Create customer satisfaction testimonial systems
- Develop warranty and guarantee display campaigns
- Set up professional workmanship standard presentations
Quality and Craftsmanship Focus
- Create detailed before/after project documentation
- Build customer satisfaction survey and testimonial systems
- Develop work process and quality control showcases
- Set up professional standard and certification displays
Platform-Specific Activities:
Review Platforms
Google reviews, Angie's List, Better Business Bureau, HomeAdvisor
Portfolio Systems
Website galleries, social media showcases, project documentation
Professional Networks
Contractor associations, trade organizations, licensing displays
Quality Assurance
Work guarantees, insurance coverage, professional standards
3
Convenience and Value Campaigns
Convenience-Focused Advertising, Value Proposition Platforms, Senior Networks, Veteran Organizations
Convenience-Focused Marketing Development
- Create one-call solution promotional campaigns
- Develop same-day and emergency repair service marketing
- Build weekend and evening availability campaigns
- Set up free estimate and consultation promotional systems
Value Proposition Campaign Creation
- Position as cost-effective alternative to multiple specialists
- Create multiple-repair efficiency messaging campaigns
- Build honest pricing and transparency promotions
- Develop senior citizen and veteran discount programs
Platform-Specific Activities:
Convenience Platforms
Same-day service apps, emergency repair networks, scheduling systems
Value Marketing
Comparison pricing, efficiency messaging, cost-saving education
Senior Networks
Senior communities, retirement homes, AARP partnerships
Veteran Organizations
Military communities, veteran associations, service member discounts
4
Customer Relationship and Growth
CRM Systems, Maintenance Reminder Automation, Customer Loyalty Programs, Referral Management
Long-Term Customer Development
- Implement regular maintenance check campaign systems
- Create seasonal home maintenance reminder automation
- Build customer loyalty and repeat service programs
- Develop neighbor and referral discount systems
Platform-Specific Activities:
CRM Integration
Service history, maintenance schedules, customer preferences, project tracking
Automation Systems
Seasonal reminders, maintenance alerts, anniversary offers
Loyalty Programs
Repeat customer discounts, referral bonuses, service packages
Referral Management
Neighbor programs, customer referral tracking, incentive systems
Expected Results
Week 1-2
45-65%
More Service Inquiries
Month 1
40-60%
More Multi-Service Bookings
Month 2
35-55%
More Repeat Customer Jobs
Month 3
30-45%
Growth in Larger Projects
6 Months
200-300%
ROI
Investment Overview
€1,000-1,800
Monthly Marketing Budget
12 Weeks
Build-Up Phase
200-300%
Expected ROI