Why Instagram Collection Ads
The immersive format for complete product browsing
Full-Screen Browsing
Immersive experience without redirects
4x Higher Engagement
Compared to link-click ads
15x Faster Load Times
Instant load vs. websites
Lower CPA
With in-app checkout
How Instagram Collection Ads Work
Select a cover image or video.
- Hero image or video
- Eye-catching visual design
- Brand message in focus
Map your product catalog to create a grid of up to 4 tappable items.
- Up to 4 products
- Catalog integration
- Automatic pricing
Instagram loads an Instant Experience where users can browse and purchase.
- Full-screen experience
- In-app browsing
- Direct checkout
Perfect for These Business Types
Retail
Clothing store featuring seasonal collections
Home Services
Cleaning company highlighting package tiers
Fitness
Gym promoting membership plans and merchandise
Beauty
Salon showcasing service bundles and retail products
Restaurants
Restaurant showing menu categories and signature dishes
E-Commerce
Online shop presenting best-of collections
Solve These Challenges
I can't show multiple offerings in one ad
Collection Ads combine a hero visual with up to 4 products in a scrollable grid. Showcase your complete offering in a single, immersive ad.
Customers drop off when redirected to my site
With Instant Experience, users stay in Instagram. 15x faster load times than external websites and 4x higher engagement – customers stay focused and buy.
My mobile site isn't optimized for browsing
Instagram Collection Ads automatically provide mobile-optimized, full-screen experiences. 95% mobile completion rates – no website development needed.
I lack branded shopping experiences
Instant Experience is fully customizable with your branding, products, and messaging. Create a premium experience directly in Instagram.
Instagram Collection Ads in Numbers
Better performance vs. external landing pages
Higher purchase intent
Mobile completion rates
Faster than website loading
Investment & Expected Results
Realistic budgets and ROI for Instagram Collection Ads
Reichweite:
25,000-40,000 Impressions
Engagement:
800-1,500 Instant Experience Opens
Erwartete Ergebnisse:
20-40 Conversions, €1,000-3,000 Revenue
Reichweite:
50,000-75,000 Impressions
Engagement:
1,500-3,000 Instant Experience Opens
Erwartete Ergebnisse:
40-80 Conversions, €3,000-7,000 Revenue
Reichweite:
100,000-150,000 Impressions
Engagement:
3,000-6,000 Instant Experience Opens
Erwartete Ergebnisse:
80-160 Conversions, €7,000-15,000 Revenue
Frequently Asked Questions
Ready for immersive shopping experiences?
Launch your Instagram Collection Ads campaign and turn product browsing into sales.