Why Instagram Explore Ads
The discovery channel for new customers outside your follower base
50% of All Users
Monthly active users visit Explore
2x Higher Engagement
Compared to feed ads
Interest-Based Targeting
Reach qualified leads through interests
Lower CPM
Less competition in Explore placement
How Instagram Explore Ads Work
Design single-image or video ads optimized for Explore (4:5 or 1:1 ratio).
- High-quality visuals
- 4:5 or 1:1 format
- Eye-catching content
Select 'Explore' placement in Ads Manager.
- Targeted placement
- Interest-based targeting
- Discovery-optimized
Instagram serves your content to users browsing related posts and interests.
- New audiences
- High engagement rates
- Discovery intent
Perfect for These Business Types
Restaurants
Promote weekend specials to food enthusiasts
Retail
Introduce new arrivals to trend-seeking shoppers
Fitness
Showcase free trial offers to local fitness fans
Real Estate
Present neighborhood guides to home-buyers
Beauty & Wellness
Reach beauty enthusiasts with new treatments
Travel & Tourism
Inspire travelers with local attractions
Solve These Challenges
Only my followers see my ads
Explore reaches 50% of all monthly active Instagram users. Break through your follower bubble and reach completely new audiences actively seeking inspiration.
I can't break into new markets
With interest-based targeting, reach users outside your current customer base. 60% of users discover new brands via Explore – perfect for market expansion.
Organic reach keeps declining
Explore Ads offer 2x higher engagement than feed ads and 120% higher click-through rates. Compensate for declining organic reach with discovery placement.
My content lacks discovery channels
Explore is Instagram's primary discovery channel. Users are actively searching for new content – 30% lower cost per impression with high audience quality.
Instagram Explore Ads in Numbers
Users discover new brands via Explore
Higher click-through rates than feed
Lower cost per impression
Higher engagement vs. feed ads
Investment & Expected Results
Realistic budgets and ROI for Instagram Explore Ads
Reichweite:
30,000-50,000 Impressions
Engagement:
900-1,500 Engagements
Erwartete Ergebnisse:
25-50 Website Visits, 10-20 qualified leads
Reichweite:
60,000-100,000 Impressions
Engagement:
1,800-3,000 Engagements
Erwartete Ergebnisse:
50-100 Website Visits, 20-40 qualified leads
Reichweite:
120,000-200,000 Impressions
Engagement:
3,600-6,000 Engagements
Erwartete Ergebnisse:
100-200 Website Visits, 40-80 qualified leads
Frequently Asked Questions
Ready to expand beyond your followers?
Start your Instagram Explore Ads campaign and unlock new audiences in discovery mode.