Why Instagram Shopping Ads
The most direct path from discovery to purchase
70% Product Discovery
Shoppers discover new products on Instagram
In-App Checkout
50% fewer steps to purchase
Catalog Auto-Sync
Real-time inventory automatically updated
3x Higher Conversion
Compared to link-click campaigns
How Instagram Shopping Ads Work
Connect your product catalog via Facebook Commerce Manager.
- One-time setup
- Automatic synchronization
- Real-time inventory
Create ads with product tags for direct access.
- Single-image or carousel
- Product details automatic
- Prices always current
Users see details and buy directly in Instagram.
- No website redirect
- Shop Now button
- Seamless checkout experience
Perfect for These Business Types
E-Commerce
Online boutique featuring best-sellers with one-tap checkout
Home Décor
Furniture store showing living room sets with direct links
Beauty
Skincare line tagging each product in flat-lay images
Food & Beverage
Artisanal coffee brand selling subscriptions via tags
Fashion
Fashion store showing complete outfits with individual product tags
Handmade
Craft shop presenting collections with direct purchase
Solve These Challenges
My website loses customers with slow load times
In-app shopping is 15x faster than external websites. 79% of mobile purchases happen in-app – eliminate friction and increase conversions by 400%.
Cart abandonment is too high
Instagram Shopping reduces checkout steps by 50%. Customers stay in the familiar Instagram environment – this lowers abandonment and increases purchase intent by 48%.
I can't showcase multiple products in one post
Tag up to 5 products per image or up to 20 in Carousel Ads. Each product is directly purchasable – perfect for cross-selling and upselling.
Customers drop off when redirected off-platform
With Instagram Shopping, users stay in the app. No tab switching, no login on your website – seamless experience from discovery to purchase in seconds.
Instagram Shopping Ads in Numbers
Mobile purchases occur in-app
Higher purchase likelihood vs. website
Average increase in order value
Minimum starting budget possible
Investment & Expected Results
Realistic budgets and ROI for Instagram Shopping Ads
Reichweite:
20,000-30,000 Impressions
Engagement:
600-1,000 Product Views
Erwartete Ergebnisse:
15-30 Purchases, €600-1,800 Revenue
Reichweite:
40,000-60,000 Impressions
Engagement:
1,200-2,000 Product Views
Erwartete Ergebnisse:
30-60 Purchases, €1,800-4,800 Revenue
Reichweite:
80,000-120,000 Impressions
Engagement:
2,400-4,000 Product Views
Erwartete Ergebnisse:
60-120 Purchases, €4,800-12,000 Revenue
Frequently Asked Questions
Ready to sell directly on Instagram?
Start your Instagram Shopping Ads campaign and turn Instagram into your most profitable sales channel.