Why Instagram Stories Ads
The format for attention and immediate action
95% Watch-Through Rate
Highest attention span of all ad formats
24-Hour Urgency
Time limit creates FOMO and immediate action
Interactive Features
Polls and questions create personal connections
Quick Setup
Simple and fast to create
How Instagram Stories Ads Work
1. Upload Vertical Content
Upload 15-second vertical story content.
- 9:16 format (full-screen mobile)
- Video or image
- Text overlays possible
2. Add Interactive Features
Add polls, questions, or swipe-up links.
- Polls for engagement
- Question stickers
- Swipe-up to website/product
3. Audience & Launch
Choose your audience and appear in story feed.
- Appears between organic stories
- Seamless integration
- Mobile-optimized
Perfect for These Business Types
Café
Morning deal launch with 24h countdown
Fitness Trainer
Promoting 7-day challenge with poll
Fashion Boutique
Preview new looks with swipe-up to shop
Restaurant
Daily specials with limited availability
Hair Salon
Last free appointments today – swipe up to book
Events
Countdown to local event with RSVP link
Solve These Challenges
Stories are the most authentic format. Raw, real content performs best – show your true face, your location, your daily life. This makes you memorably different from polished corporate ads.
95% watch-through rate means: Almost everyone watches your story to the end. In full-screen mode without distractions, you have your audience's full attention – use these 15 seconds!
24-hour urgency creates FOMO. 'Available today only' leads to 2x higher conversions. People act immediately when they know it's gone tomorrow.
Instagram Stories Ads in Numbers
95%
Watch-through rate
2x
Conversion vs. regular ads
73%
Are daily users
58%
Discover new brands via Stories
Investment & Expected Results
Realistic budgets and ROI for Instagram Stories Ads
€300-500/month
- Reach: 12,000-20,000 Impressions
- Engagement: 11,400-19,000 Views (95% Watch-Through)
- Results: 35-60 Swipe-Ups, 10-15 Actions
€500-1,000/month
- Reach: 25,000-40,000 Impressions
- Engagement: 23,750-38,000 Views
- Results: 75-150 Swipe-Ups, 20-35 Actions
€1,000-2,000/month
- Reach: 50,000-80,000 Impressions
- Engagement: 47,500-76,000 Views
- Results: 150-300 Swipe-Ups, 40-70 Actions
Frequently Asked Questions
Ready to Inspire Immediate Action?
Start your Instagram Stories Ads campaign and reach your community in the most attention-grabbing format.