Meta Ads Audit Tutorial
Learn how to use the Meta Ads Audit Tool to find hidden issues and optimize your campaigns.
What is the Meta Ads Audit Tool?
The Meta Ads Audit Tool analyzes over 100 critical data points in your Facebook & Instagram ad account. It identifies tracking issues, budget waste, and optimization opportunities – automated and in minutes instead of hours.
Step-by-Step Guide
Export Your Data
Export your Meta Ads data from Ads Manager
- Open Meta Ads Manager
- Select your desired time period (at least 30 days recommended)
- Click "Reports" → "Export Report"
- Choose CSV format and download the file
Tipp: Export data at campaign and ad set level for a complete analysis.
Upload Data
Upload the CSV file to the Audit Tool
- Open the Meta Ads Audit Tool
- Select the "CSV Upload" tab
- Drag your CSV file to the upload area
- The tool automatically detects columns and metrics
Tipp: Alternatively, you can enter data manually if you don't have a CSV export.
Run the Audit
Start the automated analysis
- Click "Start Audit"
- The tool checks all categories: Tracking, Structure, Budget, Targeting
- Each category receives a score from 0-100
- Critical issues are highlighted in red
Tipp: The analysis takes only seconds and checks over 100 data points.
Use AI Analysis
Get AI-powered recommendations
- Click "Start AI Analysis"
- The AI analyzes your audit results
- You receive prioritized action recommendations
- Including specific ad copy and targeting suggestions
Tipp: The AI considers industry benchmarks and best practices.
Generate PDF Report
Create a professional client report
- Click "Create PDF Report"
- Optionally add client name and logo
- The report contains all scores and recommendations
- Perfect for client presentations and proposals
Tipp: The PDF report is white-label ready and can be branded with your logo.
Use Cases
Agency Client Acquisition
Offer potential clients a free audit to highlight issues in their campaigns and demonstrate your value.
Monthly Client Reviews
Conduct regular audits to monitor account health and proactively identify optimization opportunities.
Budget Optimization
Identify budget waste from too many ad sets, wrong bid strategies, or inefficient audiences.
Tracking Diagnosis
Verify that Pixel, Conversion API, and Advanced Matching are correctly configured before investing budget.
Audit Categories Explained
- Meta Pixel installed
- Conversion API active
- Advanced Matching configured
- Event Match Quality Score
- Optimal campaign count
- Ad sets per campaign
- Ads per ad set
- Naming conventions
- Budget distribution
- Bid strategy selection
- Cost caps set
- Learning phase status
- Audience overlap
- Lookalike sources
- Custom audiences current
- Exclusion audiences
Frequently Asked Questions
What data is required?
You need a CSV export from Meta Ads Manager with campaign, ad set, and performance data. Alternatively, you can enter data manually.
How often should I run an audit?
We recommend monthly audits for active accounts and an audit before any major budget commitment.
Can I share the report with clients?
Yes! The PDF report is specifically designed for client presentations and can be branded with your logo.