Quest Aeronautics
Complete Marketing Strategy 2026
A comprehensive 12-month B2B marketing blueprint for aircraft ownership advisory services in Austria/DACH, targeting 2-4 customer acquisitions with a €24,000 annual budget.
Mission
Position Quest Aeronautics as the trusted "Co-Pilot for Aircraft Ownership" in Austria/DACH, acquiring 2-4 new consulting customers in 2026 through education, authority-building, and direct outreach.
Target Customer
Private pilots & aspiring aircraft owners (age 35-60), entrepreneurs, high net-worth individuals seeking guidance on buying, maintaining, and operating piston aircraft with Continental or Lycoming engines.
Strategic Positioning
Core Position
"Trusted Aircraft Ownership Advisor – We turn fragmented GA information into clear, confident decisions for private pilots."
Key Person of Influence
Founder as the face of Quest - content, webinars, and communications feature personal expertise (22x more powerful than brand-only messaging).
7-11-4 Marketing Formula
Technical Setup
- Launch Welcome Sequence (Brevo)
- Set up GA4 Event Tracking
- Create Aircraft Buyer Checklist PDF
Content & Ads
- Publish first blog post
- Launch Google Search Ads
- Create 12 social media posts
Facebook & Webinar
- Launch Facebook Ads
- Promote first webinar (Jan 23)
- Join 5-7 pilot groups
Optimization
- Analyze first results
- Optimize underperforming ads
- Plan February content
| Metric | Baseline | Month 3 | Month 6 | Month 12 |
|---|---|---|---|---|
| Website Visitors | 100 | 250 | 350 | 500 |
| Email Subscribers | 6 | 20 | 50 | 80-100 |
| Webinar Registrations | 0 | 8 | 12 | 15 |
| Webinar Attendees | 0 | 5 | 8 | 10 |
| Consultations Booked | 0 | 1 | 2 | 3-4 |
| Form Submissions | 0 | 8 | 15 | 20+ |
| Blog Posts (cumulative) | 0 | 12 | 24 | 40+ |
| Social Posts (monthly) | 0 | 40 | 60 | 80 |
Expected 2026 Results
A comprehensive, data-driven marketing strategy positioning Quest Aeronautics as the trusted authority in aircraft ownership advisory across Austria and DACH.