Google Ads for Industrial Companies
Google Ads has two roles in ABM: Capturing ready-to-buy decision makers searching for your solutions — and keeping your brand visible to everyone you've reached via LinkedIn.
Most industrial Google Ads campaigns burn budget
If an agency without industry experience sets up your ads, you bid on broad keywords like 'milling machine' and pay for clicks from students and hobbyists.
The problem isn't Google Ads. It's a lack of industry understanding.
A sales director searching for '5-axis simultaneous milling contract manufacturing DACH' has a totally different intent than someone typing 'buy milling machine'. We know this difference from 4 years at Philips and Sandvik Coromant.
Wir kennen den Unterschied zwischen Traffic und Business.
How we set up Google Ads for industry
Search captures active seekers. Display & YouTube keep your brand visible to LinkedIn contacts.
1. Target Client Analysis
We understand your clients before booking keywords. A special machine builder searches differently than an automation pro.
2. Industry Keyword Strategy
Long-tail keywords with clear B2B intent. Solution-oriented, technical terms, competitors.
3. Negative Keywords
Our most important tool. We exclude 'internship', 'used', 'DIY', 'tutorial' rigorously. >500 exclusion terms.
4. Decision Maker Ads
Ads that speak to pros and repel students. Technical language, standards (ISO, GMP), B2B context.
5. ABM Retargeting
Surround sound effect: LinkedIn opens the door, Google keeps it open. Retargeting via YouTube, Display, PMax.
Retargeting — The second pillar of Account-Based Marketing
Industrial buying cycles take 6-18 months. Without retargeting, you're forgotten. We use Google Ads to follow up on LinkedIn contacts.
Google Ads Agency with Industry Experience — not just certificates
Most agencies serve e-commerce or local biz. They don't know what a specification sheet is or how industrial purchasing works.
Our founder worked 4 years at Philips and Sandvik Coromant. We speak your industry's language.
Less Learning Phase
We understand your industry from Day 1.
Technically Correct
No embarrassing errors in ad copy.
Realistic
No false promises, but sustainable growth.
Industrie-DNA
Keine "Marketing-Sprache". Wir verstehen Pflichtenhefte, Stückzahlen, Toleranzen und Lieferketten.
Is Google Ads right for your industrial company?
Your target accounts search actively
When buyers, engineers, or production managers search online for solutions you offer, Google Search is the most direct way to be visible at that exact moment.
Deal value justifies costs
With >€10k deal value, clicks amortize quickly.
Clear positioning
You can clearly state what you do for whom.
3 months time
Invest 3 months and build sustainable visibility with exactly the decision makers who decide on purchasing.
Less suitable as sole channel if search volume is low. But even then crucial for LinkedIn retargeting.
What we do for you
What a specialized Google Ads Agency does for you
No modular packages. Every service is tailored to B2B industrial companies.
Google Ads for Industry
- —Keyword strategy by buying stage
- —Negative keywords to prevent waste
- —Campaign structure for long sales cycles
- —Conversion tracking & reporting
Search & Display Advertising
- —Google Search campaigns
- —Display for B2B awareness
- —Remarketing for decision makers
- —A/B testing & bid optimization
LinkedIn Ads
- —Targeting by job title & industry
- —Sponsored content & message ads
- —Account-based advertising
- —Retargeting website visitors
Social Selling
- —Daily buying signal identification
- —Decision maker research
- —Personalized LinkedIn outreach
- —Pipeline tracking
Intent Monitoring
- —Daily scan of your target market
- —Hiring signals & leadership changes
- —Expansion & growth signals
- —Prioritized target list daily
Google Ads Audit
- —Full account analysis
- —Identification of wasted budget
- —Prioritized action plan
- —Immediate implementation
Landing Page Optimization
- —Page structure for B2B buyers
- —Copy for technical decision makers
- —A/B testing
- —Conversion rate improvement
Transparent Pricing.
No Surprises.
Suitable for ad spends from €5,000 per month.
Google Ads Audit & Setup
One-time. No retainer.
- Full account audit with action plan
- Keyword strategy for your target market
- Campaign rebuild or restructuring
- Conversion tracking setup
- Google Analytics 4 & Search Console
- Landing page recommendations
- Competitor analysis
- Final report + 30 min. walkthrough
Google Ads Management
Ongoing. Cancel monthly.
- Full campaign management
- Weekly optimization
- A/B testing — ads & landing pages
- Bid strategy management
- Monthly performance report
- Access to live dashboard
- Async support for questions
- Intent monitoring brief included
All prices excl. VAT. Ad spend is paid directly to Google/LinkedIn — no markup.
Benchmarks for Industrial Companies
Based on DACH industry averages. Your actual reach and target account engagement depend on industry, competitive landscape, and audience size.
Frequent Questions
Let's talk about your Google Ads potential
In a free 30-minute strategy call, we show you how Google Ads makes your brand visible to the decision makers who decide on purchasing. Bring your target account list — we'll assess the potential together.
100% free & no obligation
Strategy session, no sales pitch
