LinkedIn Ads for Industrial Companies
Decision makers at your target clients are on LinkedIn. We ensure they see your offer — before they even start searching.
The only ad platform where you reach decision makers by company name and job title
Imagine you could run an ad seen exclusively by CEOs, Sales Directors, and Buyers at exactly the 50 companies you want to win. No waste. No private individuals. No students.
That's not wishful thinking. That's LinkedIn Ads with Account-Based Targeting.
LinkedIn is the only ad platform worldwide where you can filter by company name, industry, size, job title, hierarchy, and function simultaneously. No other platform comes close — not Google, not Meta, not Xing.
For industrial companies in the DACH region, this means: You reach the CEO of an automotive supplier with 200 employees just as precisely as the Purchasing Manager of a MedTech manufacturer. And you only pay for these specific people to see your ad.
Reach exactly the people who decide on budgets.
Account-Based Targeting: Your target client list becomes the audience
Account-Based Marketing flips the classic funnel. Instead of a broad audience, you start with a specific list of target companies — and reach decision makers there.
Level 1: Company Targeting
You have a list of 50, 100, or 500 companies? We upload this as a **Matched Audience** to LinkedIn.
- Matching Rate DACH: 60-80%
- Large enterprises often >90%
Level 2: Job & Hierarchy
We filter for decision makers within those firms. No interns, only C-Level, VPs, and Directors.
Level 3: Industry & Size
No list? We use LinkedIn filters for industry and company size to model your ideal audience.
- e.g. Mech. Eng., 50-1000 employees
- Region: DACH
- Audience: 5,000 - 15,000 decision makers
The right formats for industrial B2B campaigns
We use formats proven to work with technical decision makers.
Sponsored Content
Single Image & Video in Feed
The bread-and-butter ad. Perfect for technical case studies and expert content. Content that demonstrates your expertise and builds trust with decision makers — no forms, no gating. The decision maker should associate your name with expertise, not download a PDF.
Sponsored Messaging
Direct to Inbox
Personal messages from the CEO. Highest open rates (40-60%) for invitations & webinars.
Omnichannel Retargeting
LinkedIn + Google
LinkedIn opens the door, Google keeps it open. Retargeting on LinkedIn and via Google Display & YouTube.
We understand your industry — not just the LinkedIn platform
Any agency can run LinkedIn Ads. The challenge is knowing what message resonates with a production manager. Which job title actually decides.
This knowledge doesn't come from certifications, but from years of work in the industry. Our founder learned how industrial purchasing processes work at Philips and Sandvik Coromant.
We know the topics your audience cares about: Supply chain stability, skills shortage, automation, energy costs. We create ads that technical decision makers take seriously.
Targeting Strategy
We know the relevant job titles (DACH vs. International).
Technical Language
No marketing fluff, but relevant technical terms.
Industry DNA
4 years industry experience.
16+ years B2B marketing.
What do LinkedIn Ads cost in B2B Industry?
LinkedIn Ads is more expensive than Google Ads per click. But in B2B industry, where a deal can be worth €50k+, costs put themselves in perspective.
Cost per Decision Maker Click
Sponsored Content, DACH Industry
Matching Rate
Typical matching rate of your target account list on LinkedIn (100+ employees)
Min. Budget
Recommended monthly budget for industrial campaigns
Open Rate
For Message Ads to industrial decision makers
When a decision maker at your target account sees your brand on LinkedIn, then on YouTube, then on an industry portal — and your sales team calls, they already know your name. The average click costs €8 to €20. The effect on the sales process is priceless.
„All benchmarks based on DACH industrial averages and our experience. Your actual costs depend on audience, competition, and content quality."
Is LinkedIn Ads right for your industrial company?
You know your target clients
You have a clear idea or list. Account-Based Targeting needs targets.
Deal value > €25,000
High CPLs only make sense with corresponding Customer Lifetime Value.
B2B, not B2C
You sell to companies. Unsuitable for consumer products.
Audience is active
Over 22M professionals in DACH. High penetration in industry.
The ideal approach
Google Ads and LinkedIn Ads combined. LinkedIn reaches decision makers proactively. Google Search captures those researching.
What we do for you
Account-Based Targeting Setup
Target list becomes audience. Matched Audiences & Filters.
Content Strategy & Ads
Texts and visuals that convince technical decision makers. Case studies, whitepapers.
Campaign Management
Ongoing support, A/B tests, budget allocation. Weekly optimization, monthly reports.
Account Engagement Tracking
We measure which target companies interact with your ads and website. Your sales team sees which accounts show rising visibility — and can focus where decision makers are already paying attention.
Cross-Channel Retargeting
Decision makers who engaged with your LinkedIn ads or website then see your brand on YouTube, the Display Network, and Google Search. Visibility doesn't stop at LinkedIn — it follows the decision maker everywhere.
Combination with Google Ads
Managing both channels for maximum visibility across the buying cycle.
Frequent Questions
Reach the decision makers at your target clients
In a free 30-minute discovery call, we show you how LinkedIn Ads turns your target list into an active campaign.
100% free & no obligation
Strategy session, no sales pitch
